There’s something new in the old


Bring back the extended cocktail hour for your next dinner party with the Telyn Chair

Bring back the extended cocktail hour for your next dinner party with the Telyn Chair

They say history is doomed to repeat itself. Is that such a bad thing? By unleashing their new Retro collection at AIFF,  Innovatec shows us the vintage aesthetic will always work its way back into our homes. Now it is simply accompanied by a Smart TV or tablet, rather than a typewriter.

This progressive Australian furniture wholesaler has spent the last fourteen years sourcing furniture from both overseas and within Australia, ensuring selected pieces are of top quality craftsmanship.

Oran Harel, Director of Innovatec Australia, describes their approach:

“Australian tastes have changed over the years and have certainly become more sophisticated, so it is a challenge to buy furniture that we feel will fulfil a need within the current market but will also remain fashionable in years to come. We talk to our clients and keep an eye on media and the taste-makers to help keep our catalogue always progressive and fresh.”


Cove armchair in Teal to tie together that lounge suite

The melding of their more modern pieces, along with their new Retro and Scandinavian ranges, provides the perfect analogy for what the Innovatec brand stands for in terms of their ability to mold and shape themselves based on changes and trends in the market. They intermingle different demands and ideas to create a highly unique interior experience. As Oran says:

“It is also important for us to stock a unique and beautifully crafted range of furniture so that our extensive client list always consider us a wholesaler that maintains an exciting and contemporary catalogue of products. Our success is their success…and fostering strong relationships is core to our business model.”


Unique and beautifully crafted Valley Chairs


Innovatec Australia will be exhibiting at the Australian International Furniture Fair.
See their progressive new collection at Stand K19

Visit the website at:

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